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Branson, Gore launch prize to cut greenhouse gases

Environmental News: Great Britain
Greenhouse gases

Feb 09. 2007
LONDON (AFP) - Virgin chief Sir Richard Branson has launched what he called the world's biggest prize to inspire innovators to develop a way to remove greenhouse gases from the earth's atmosphere.
Branson announced the 25-million-dollar Virgin Earth Challenge prize at a joint press conference here with Al Gore, the former US vice president turned global environment campaigner. The prize will go to the individual or group able to show a commercially viable design resulting in the net removal of man-made atmospheric greenhouse gases each year for at least 10 years, without harmful side-effects.
Branson said: "Could it be possible to find someone on Earth who could devise a way of removing the lethal amount of CO2 from the Earth's atmosphere?

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